Reichard

Brand Identity

Logo Design

Stationery

Signage

Reichard is a real estate investment management company based out of Chicago, USA.

Built upon a rich family history - with five generations of entrepreneurial legacy - Reichard companies has grown from proprietors of land and grain elevators in the Midwest, to encompass services in mechanical contracting, private equity, real estate, financial services, investment management, asset management, insurance and pension administration.

A strong brand identity was required to differentiate themselves from their competitors in the marketplace. In order to simplify and unify the many sectors under the Reichard umbrella, a classic wordmark was designed - drawing upon the past, with the strength and elegance to carry the family name into the future.