Atrium
Art Direction
Logo Design
Brand Identity
Stationery
Packaging
Website
Brand Guidelines
Since 1994, Atrium has been known for its extensive selection of denim and fashion-forward merchandise and has become the ultimate destination for risk-taking style. With locations in Manhattan, New York and Miami Beach, Florida, Atrium strives to provide a personalized shopping experience that draws everyone from industry insiders and celebrities, to the everyday shopper.
In 2014, It’s brand required a revamp to reflect a more modern appeal, true to its position in the market. A strong clean logo type was designed to reflect this idea whilst remaining appropriate to both mens and womens markets. Clean white surfaces with subtle textures act as an elegant base across the stores packaging, offset by strong midnight grey interiors. A brass gold was selected for its ties to fixtures in the original flagship store on Manhattan - bringing life and vibrance to the branding where appropriate.
